Bacardi
Bacardi wanted fresh and exciting ideas for an event that mixed music, live performances, and technology, all while staying true to its heritage and brand identity. They needed slogans and a marketing campaign that captured the essence of Bacardi, as well as branded sets and decorations that stood out.
We were tasked with translating the spirit of Bacardi through unique slogans and an event marketing campaign. We also created instantly recognisable branded sets and decoration. Instead of renting furniture, we custom-made pieces with the Bacardi logo. Logistics were crucial since the event had to be easily transportable and replicable in multiple cities. So for instance, rather than hire furniture such as the bar and sofas for the lounge area, we had them custom-made incorporating the Barcardi logo.
Logistics was an essential part of our brief because the entire event needed to be easily transportable and reproduced in several cities.
What we did
We created ‘BatBeats – The sound of Future Latin Beats’, in collaboration with Bruut events in the Netherlands.
This was a fully integrated concept featuring soulful Latin styled dance music with an array of surprise acts and live shows.
Every piece of the staging, from bar to backdrop, was designed and produced for Bacardi. This, together, with the selection of venues and programming, gave the events a distinctive look and feel, encapsulating the true spirit of the brand.
Results
Bacardi Batbeats became a brand in its own right, reflecting the spirit of Bacardi.
The success of Batbeats paved the way for six consecutive years of spectacular Bacardi events, with the concepts evolving organically.
